Basel first, Basel first… Questo è un po’ quello che abbiamo pensato in Redazione leggendo il comunicato stampa finale dell’edizione di quest’anno, mentre uno spiritello malizioso ci suggeriva anche “tutto va ben…”.

Basel first…was the first thought about Baselworld 2018 final Press Release. Crisis arrived everywhere and many reasons are beyond leaving exhibition. Last year we asked, why not to have it every two years, more for clients than for exhibitors; this year there were 2 days less. We read on web the word “arrogance”; this happens when all is going well, and it happens also at other exhibitions. New investments have been done, we’ll see in future if they were enough, but till some big independent Brands and two Groups like Swatch and LVMH will choose Baselworld, exhibition’s decline will be very very sloooow. Leggi tutto

Baselworld apre il 22 marzo, ma oggi è la Giornata della stampa con la Conferenza del Managemeent della Fiera che comunica i risultati dei comparti ai quali il Salone è dedicato.

Baselworld 2018 opens tomorrow, but today is PressDay with Exhibition’ Management Conference; journalists are allowed to enter Pavillion after 12o’clock and this year it will be difficult orienteering whith all changements. So we are waiting for you this afternoon with the first article about novelties having no Embargo. Leggi tutto

Anche la Fiera di Basilea, che negli anni d’oro dell’orologeria aveva costruito un nuovo centro espositivo fra un’edizione e l’altra, si sta adeguando ai mutamenti non solo fieristici ma anche dei mercati.

Also Baselword 2018 is changing, less exhibitors (only 600-700) and less days (6 and not 8) during next March and new technologies in order to be a reality of marketing and communication between industries and distribution. Leggi tutto