Durante Baselworld molte Marche hanno cucine attrezzate e spazi dove servire pranzi e cene; nelle orologerie per le presentazioni dei nuovi modelli, si alternano spesso nomi noti della gastronomia internazionale in binomi ricercati.
Watch Brands and Chef together during many events or in Baselworld. Among first brand fond of gastronomy there was Blancpain supporting Bocuse d’Or Prize; Chopard, in Milano, offered a party in the courtyard of Parliament with german catering; Pisa Orologeria often organizes gala-dinner in shop-gallery. In Italy among Brands’ Ambassadors there are well known Chefs. Jean-Claude Biver is perhaps the sole president of a watch brand with a farm (producing also cheese), in September walks with his cows coming back from mountains.
